New Newtype
February 24th, 2005I have to admit, one of the things I had in mind when I signed on at my job was getting in on some web design action. It wasn’t exactly obvious how I’d be able to do that, but because I had experience in web design for several years, it was something I was interested in. When I found out that there was a separate team working on web development, I was a little disappointed, but figured that was all for the best. Good, let them handle it, I said. At least, that was my initial reaction.
Like most companies who operate under a parent entity, the site was being managed under an umbrella structure, meaning that one team handled design, development and maintenance of ALL corporate sites. Unfortunately for us, there was a time when priorities had shifted and the magazine dropped in both relevance and status within that structure. In turn (at least this is what I was told) each division was given back control of their respective web presence, in order to free up man-hours for other projects. As a result, the magazine’s site quickly grew stagnant. Because it relied on a database-like back end, it became a chore just to update content and almost impossible to get quirks and bugs stamped out.
That’s when, after several months of nudging, I just couldn’t help it anymore. One day, I simply asked, “why don’t we just do this ourselves?” and surprisingly, I didn’t meet with much resistance. Instead, I got the go-ahead to work up some ideas.



LEVEL ORANGE is the online home of design professional Robert Cortez, including news and opinion on graphic design, entertainment, technology, tales of everyday life, and the occasional insights into the worlds of advertising and publishing.