Questions and answers on design
September 28th, 2005A few weeks ago, I received an e-mail from a student at Georgia State University requesting an interview to be used in an assignment regarding careers in design and the design industry itself. My first thought was that this should have occurred to me (or rather my school should’ve required it) when I was in school. Then again, I didn’t have classes even remotely named anything like “Critical Issues In Contemporary Art” but more like “Editorial Layout II”. How’s that for cookie-cutter curriculum?
One thing I’ve discovered is that school doesn’t prepare you for the real world. It prepares you for how to use tools and exercise your creativity, but it doesn’t necessarily show you how the business end works. I mean, you’ll have classes that might appear to simulate a client/designer relationship or scenario, but there’s no money on the line and there are no businesses’ reputation/marketshare at stake.
My advice would be to not give up. There are many ways you could take that and all of them would probably be right.
Not to mention that each studio/agency usually has its own process or way of working through projects. Sometimes, it’s all a matter of common sense, and anyone can adapt easily to it. Other times, especially if your company is part of a larger company, there are politics and channels that every project has to go through. That’s something that you can’t possibly learn in school.
That said, I thought this would be a good chance to spread some sage advice to an aspiring designer/artist. Hopefully, I would be able to not only help someone with their assignment, but actually provide some insight about what it means to be a professional designer.
Without further ado, read the interview after the jump…
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LEVEL ORANGE is the online home of design professional Robert Cortez, including news and opinion on graphic design, entertainment, technology, tales of everyday life, and the occasional insights into the worlds of advertising and publishing.