MovieCube/TNR digs in for fight against Universal
October 27th, 2008
Just like Redbox did a couple of weeks ago, Houston-based TNR Entertainment Corp. have acquired legal counsel to take on Universal Studios’ new policy on kiosk-based DVD rental services. Operating kiosks under the names The New Release and MovieCube, TNR is preparing to address the same changes to Universal’s policy starting December 1st that would require a 45-day delay for new releases and number of items allowed in each kiosk among other ridiculous demands.
This after a week when the only two major new releases, The Incredible Hulk and The Strangers, were both from Universal and probably saw a fair amount of rental business. I picked up both of them over the weekend, but would Universal rather I have not rented those? Because if it were any other week with more appealing titles available and/or if there weren’t enough copies to go around, I probably wouldn’t have.