Level Orange

When looking for work late last year, I recently got in touch with a former employer of mine, Bob Lamons, and we discussed building out a site for his new B2B marketing venture, Industribrand (as in “industry brand”). Now, I’d worked for Bob for nearly six years at his ad agency, Robert Lamons & Associates and when that operation closed its doors, I moved on to publishing for several years. Still, I jumped at the chance to both rebuild a working relationship with Bob as well as flex some more of my skills in web design. As I’m sure often happens in the design industry, I was once again working for a former employer, albeit in a slightly different capacity.

Back in 1998 or so, I’d built the RL&A site (ads2biz.com) entirely by hand, one page at a time. Eventually, I retooled the site using one of the early versions of Movable Type mostly out of a need to make adding and editing content a breeze. Similarly, the Industribrand site would need to be just as easy to use, while still being powerful and flexible. Enter WordPress.

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