Recent work: Vivaio
November 8th, 2008
A few months ago, I took on a logo project and was tasked with designing an identity for a new venture into “green” upscale housing development. The biggest selling point of these new communities was that they would be constructed in parts of the country that were not necessarily conducive to “eco-friendly” housing, due to climate and/or economical factors.
Since these projects revolved around energy-efficient construction using the latest technologies and building materials, and were to be marketed to young, savvy professional types, two fundamental qualities had to be conveyed: 1) the environmentally sound design and 2) a sense of youthful, almost-nurturing practicality.
